A Fresh Start

Keith Cox and Matthew Blair '85, two members of the team who invented the wrap 25+ years ago (yes, they started the nation-wide cylindrical culinary craze that swept through the ‘90’s) are back at it with World Wrapps 2.0, innovating yet again.

Keith Cox and Matt Blair '85

They have taken back the brand that brought high-end fast-casual to the Bay Area before the term even existed. Along with a few other friends, they were the first to deconstruct “quick service” expectations and weave in elements of “global dining.” Since the ‘90’s, World Wrapps has been known for their gourmet burrito-sandwich fusion, folding the world’s greatest cuisines into a delicious portable lunch. Bringing the brand into the new millennium and appealing to the varied appetites of the next generation, World Wrapps 2.0 now serves only top-of-the-line ingredients, stuffed into the diner’s choice of freshly-pressed flatbreads, nori wraps, rice paper, or wholesome bowls. It’s fresh, innovative and elevated 5-star fast-casual, is hand delivered everywhere, Cox and Blair feel a sense of responsibility in maintaining the integrity of the wrap.